Article on clause 8 of BS202002 – Programmes, projects and other related work, published in PM World Journal Volume XIII Issue III (March 2024).
Benefits don’t happen by themselves – they need careful planning, delicate management, and
rigorous reporting. They need a midwife.
And just as a midwife should be involved before, during, and after the birth to ensure the
health and well-being of both mother and baby, the benefits manager needs to be involved at
key stages to ensure that benefits are both realistic and realized.
And here’s a difference: the midwife isn’t usually present at conception. A benefits manager
should be.