Old time farming - a moral tale

Chipotle, the burrito dealing giant that introduced the suburbs to the concept of carnitas, decided to go big and bold with their first televised ad, and purchased themselves 2+ minutes of Grammy airtime to spin a little moral narrative about the pitfalls of industrial farming and the inherent virtues of small and sustainable farming, all sung to the tune of “The Scientist” by the grandfather of Farm-Aid, Willie Nelson (the song is actually a Coldplay cover that is done a great service by Mr. Nelson).

The ad (or short film, depending on how much recognition you want to give it) is titled “Back to the Start” and shows an evolution, of sorts, of farming in America: from simple agrarian animal husbandry to something inhumane, industrialized, and detrimental to everyone involved.

Read more: http://www.care2.com/greenliving/chipotle-opts-for-a-message-about-sustainable-farming.html#ixzz1mOJtPmh0