Benefits Management is a key priority for all public sector projects, and none more so than NHS. With nearly £100billion of investment, we MUST deliver value for money. This section focuses on what you need to change to realise benefits, and how to plan it. . . .
Knowing what you want to achieve and how to get there is vital to any project: but most people already do that. So how come so many projects fail to improve service, or worse, fail altogether?
Benefits planning is a series of facilitated workshops which unpicks the motivations and drivers and prepares a plan to deliver each stakeholder’s benefits along with the shared benefits, and a pragmatic process to measure and report benefits. This is about more than money – delivering better patient experience, staff opportunities, clinical outcomes, population health are all addressed and the output is a “case for investment” which appeals to the heart as well as the head.
see pages below
Benefits Management and Benefits Realisation are priorities for public sector – too much money has been spent, for too long, with no evidence that the taxpayer (or anyone else) is getting value for money.
We might be – but with no way to find out, we get suspicious.
Benefits management strategy
Benefits Approach
Benefits Tracking Process
Why write a BMS?
Writing about how you will approach Benefits, and what your strategy is, may seem like an unnecessary distraction from getting on with the actual Benefits Realisation.
Don’t climb the wrong ladder
But as Stephen Covey described [i] , don’t get to the top, look out, and say “whoops, climbed over the wrong wall”.
We don’t want to measure for the sake of measuring, but so that we can adjust our course to reach the right destination.
We don’t even want to measure any old benefit, we want to prioritise the most important benefits, the
solutions to pressing problems
achievements that really make a difference
Writing a strategy
Writing a strategy helps you to think about:
WHY you are making this investment in change, what you are trying to achieve
HOW you will demonstrate that you are on track, or discover that you aren’t, and change course
WHAT you will measure in order to find this
WHEN you need to start – do you need to prepare well in advance, and when do you expect to see results?
WHERE will responsibility for benefits realisation, and for benefits measurement, reside, and how will they link together
WHO [ii] takes responsibility
Before you get too excited
It’s tempting to write an all-encompassing Benefits Management Strategy, including Strategy (what it aligns with), Approach (how you will plan), and Tracking Process (how you will measure).
But these are each important at different points in the project.
The Benefits Management Strategy
is needed during the diagnosis stage (typically equivalent to Project Initiation). It documents how the project aligns to the strategic objectives of the organisation or local health and care economy, scope, and the benefits realisation processes to be used.
MSP [iii] is focussed on Benefits Realisation, and the format of the Benefits Management Strategy described here is MSP compliant, if a little more practical and applicable.
The Benefits Approach
Addresses the specifics of how you will define benefits (whether for a single organisation or across different organisations), prioritise them, plan the dependencies which show what needs to be done to realise these benefits, and document everything.
The Benefits Approach evolves throughout the planning stage of the project. It makes sense to keep it as a separate document so you aren’t tempted to keep re-writing the Benefits Management Strategy and your reviewers don’t need to keep reviewing it.
The Benefits Tracking Process
Just as the Benefits Approach evolves during the planning stage, so Benefits Tracking will evolve during service delivery. Of course you need to define up front what you intend to monitor, and prepare a baseline. At the same time you must be open to change. We look at Benefits Tracking here
[i] Stephen Covey, 7 habits of highly effective people. Stephen actually wrote in “Putting First Things First “'It's incredibly easy to get caught up in an activity trap, in the busy-ness of life, to work harder and harder at climbing the ladder of success, only to discover it's leaning against the wrong wall'
[ii] Rudyard Kipling “the elephant’s child” I keep six honest serving men, they taught me all I knew, their names are What and Why and When, and Where and How and Who
[iii] OGC Managing Successful Programmes
Dear friends
Are you using a Benefits Approach? How does this compare with other organisations?
Steve Jenner (the driving force behind the development of UK Criminal Justice System IT approach to Portfolio and Benefits Management, that was referred to by Gartner, the European Commission's economics of e-Government project and by the UK Government report to the OEDC as "UK Best Practice" and which won the 2007 Civil Service award for Financial Management). Steve was described by the UK Government CIO as "the rottweiller of benefits management"
Steve is looking at how organisations approach benefits, and in the spirit of understanding properly, wants to ask organisations to rate themselves. He's created a survey on SurveyMonkey(a secure site approved by US and UK governments for surveys of this nature) and as it only takes 20 minutes or so to complete, please mouse over to the survey and have a look. If you fill in contact details we'll email you for an address to send a copy of the guidebook "Managing the Portfolio, Realising the Benefits" on the CJS IT implementation referred to above.
Have fun!
Hugo
Click Here to take survey
What could be more natural than running in your bare feet?To talk to most people, just about anything is more natural! "We can't do that, we've gone soft".
Okay, so I'll have to harden my feet up, but it really doesn't seem too unnatural to run barefoot. Apart from anything else, humans have been running bare feet for 220,000 years; we've only been running in fancy running shoes for about 50 years.
But of course, running barefoot makes me a nutter.
Enjoy this video and discussion
"What about all the injuries?" Yes I've been thinking about that. When did we start getting injuries from running? Could it be around the same time that we started getting fancy shoes? Man is born to run, but running in fancy running shoes is very different from running in bare feet, and once you’ve picked up bad habits it is difficult to go back. That isn't to say that I could immediately switch to barefoot running, and expect to be injury free. For example, we've stepped up the performance that we expect; we’re pushing our bodies harder than they were designed to be pushed (Olympic and Commonwealth games records are constantly being broken), and injuries are almost certainly a product of pushing our bodies, rather than of the equipment we use.
What I'm getting at, is that sometimes we overcomplicate things. In the interests of selling a product, someone decided that you had to have running shoes. Everybody jumped on that same bandwagon (after all, they had a big advertising budget, and the barefoot brigade just carried on being barefoot and not shouting about it), and pretty soon, the only way to run was to run in a pair of £100 running shoes.
To take another example: remember that Fisher space pen? A private company spent $1 million (when $1million was a lot of money) developing a pen that could write in space – upside down, in a vacuum, underwater, anywhere! NASA, and the US space program, hailed it as a triumph! Meanwhile the Russian cosmonauts, so I'm told, used a pencil – upside down, in a vacuum, underwater, anywhere?!
The same applies to project management, performance management, and benefits realisation in general.
I've been working on business cases and return on investment propositions for the last 21 years. I was a salesman for a lot of that time – so I had to do it well, otherwise we couldn't pay the mortgage!
I now work with public service, and I develop business cases on the basis of the social benefits – improvement in quality of life, clinical outcomes, benefits to wider society. With the organisation and their stakeholders, we set out to understand how much quality of life is worth:
Are you trying to achieve new things, but faced with limited resources? Are you doing something that you know makes sense, makes better use of resources and delivers better outcomes, but you can't put your argument in the terms that make sense to people who hold the purse strings? Do you want to make a difference to the world, but simply can't get the resources to make it happen?
Let me offer a word of advice. You probably didn't recognise the feet at the top of this article (let's face it, it was a photograph of feet). Here’s the whole picture, and that’s me! If you're wondering why don't look too happy, this is the finish line – 26 miles and some after the start line at Kielder in October. Of course, if you like, you can sponsor my next marathon (London marathon, 29 April 2011). But I would most like you to think about what you're trying to achieve, for the good of society, and how you're going to get those resources and investment.
How to make your BMS work for you, instead of you having to work for it
When all else fails and the guidance doesn't guide, here's how to do it
You want a BMS that works - that everyone can agree on; that's sufficiently detailed that you know what you're going to do next, but at the same time sufficiently high level that it isn't hostage to circumstance; that is meaningful; that identifies real benefits.
You've read the guidance on the internet, from the Office of Government Commerce (OGC), you've ploughed through Benefits Approaches and Managing Successful Programmes (MSP), and you're thoroughly confused.
That's how I started. That's why I wrote this, so you can benefit from my mistakes.
What needs to be in a BMS
To some extent it depends who you are writing it for, but assuming that you're writing for NHS or other government body you'll want a formal document which complies with a number of conventions - it will be acceptable and accepted.
Accepted
Wouldn't it be great if the document that was accepted by the board was also useful? How can you write it briefly enough to be useful, at the same time formally enough to be acceptable?
Useful
What does a Benefits Management Strategy need?
A brief description of why the programme or project has been set up - what problem was it trying to solve? Although you will identify a great many other benefits, the original purpose is unlikely to change
The overall strategic aims of the organisation or workstream, that the programme needs to contribute towards. Although organisations and workstreams do change their strategic aims, it's considerably less frequently than programmes do.
Some of the interdependencies - what does the programme rely on, what enablers are in place, and also what will it (in overview) enable other projects to do? As an example, a typical IM&T project delivers nothing of value. It's only when people make use of the equipment and information, and in so doing change the way they do things, that benefits start to be delivered. At the same time many IM&T projects require the training, the information etc to be in place before they can deliver the project. Sometimes the enablers and dependencies are within the overall programme, but more often than not they are outside.
It doesn't deliver any benefits
As indicated for IM&T projects in the last para, very few programmes, or the projects within them, deliver any benefits themselves. Benefits actually occur once people start to use the deliverables from the project; this is the Business As Usual (BAU) phase and is usually outside of the programme. So the strategy needs to link through to an Approach and a Tracking process (these are given in separate pages - [back to Benefits management strategy page] to find them).
Example Benefits Management Strategy (BMS)
Document purposeBrief description of what any approvals panel is expected to do with this document, and what users are expected to do
AudienceIf you are being very formal, then whether this is an internal document or due to be shared with a wider audience. If internal, then internal to what?
Overview of Project or ProgrammeYou could easily copy and paste this from other descriptions of the project. With a BMS that could end up only 2-3 pages long, pasting in 1 whole page of overview of project might seem excessive, so if you can shorten it then do so
Alignment to strategic aimsList the strategic aims of the organisation or group of organisations/ workstream that your project has to contribute towards and align with. I know the OGC guidance says you should list the benefits of your project and how they align with the strategic goals - however it's my experience that the benefits of your project are likely to change, so be wary of creating work for yourself
Interdependencies of the project or programmeHighlighted above, what the project is dependent on and it's enablers; what changes it will make that other projects, programmes or services are dependent on. For an IM&T project, what projects, programmes or services will make use of the final outcomes of your project, and what will they achieve?
Accompanying DocumentsEssentially the Benefits Management Approach and Benefits Tracking Process, though you may wish to list other project documents
Glossary of TermsYou will probably have used a number of terms in the BMS which are specific to a Benefits Approach, and which won't be familiar to a general audience. Because they are specific to a Benefits Approach they might or might not have a definition in the overall Programme Glossary of Terms, but it's worth including them here
See also
Benefits Management Strategy
Benefits Approach
Benefits Tracking Process
to carry on understanding the Benefits Management Strategy, Go back to the Benefits Management Strategy
Since the financial crisis and election of a new government, statutory bodies responsible for the delivery of public services have been asked to achieve even more with even less – to make sure that the services commissioned don’t just deliver to the specification, but deliver what the population needs, in spite of rising need and falling resources.
The SROI analysis helps organisations to compare what they will get with one investment, versus what they will get with another. Used sensibly, it compares one service with another and contributes to the process of prioritising and targeting investment.
Social Return on Investment is the best recognised, and most rigorous, way of assessing Return on Investment for services for Public Good.
There are alternatives, including:
SROI is a single methodology, developed by New Economics Foundation, the SROI Network and the Cabinet Office of the Third Sector (now Office for Civil Society) – more information can be found here; http://minney.org/what-social-return-investment-sroi.
There is an accreditation process, which consists of a training course and submission of an SROI audit for approval, and practitioners are required to pass the exam at the end of the course and present an appropriately comprehensive and rigorous audit before gaining the title. I passed the exam in July 2010, and I’m just at the point of submitting my accreditation audit after 6 months. I would expect subsequent audits to take between 15 and 20 days’ work for an SROI-standard audit, and to be able to compare organisations using SROI principles in a much shorter timescale (obviously to a lesser degree of rigor).
A list of accredited practitioners can be found on http://www.thesroinetwork.org/content/view/58/71/ (I serve on the methodology panel so I can confirm that the web site is undergoing extensive improvements which will make it possible to use).
The use of the term SROI is not protected, so anyone can use it at present, which means anyone or any organisation can claim to offer SROI audits when they are nothing like the internationally recognised standard or methodology/ approach. I understand this is being reviewed at the moment.
As highlighted in the web page on SAA and alternatives to SROI, if you rely on an organisation’s own claims for the value they bring (or an audit which does not use a standard approach), then the people audited could make unsubstantiated claims and it will be impossible to determine value for money consistently – in effect, you will rate organisations according to how good they are at talking themselves up.
Using the academic literature, it is possible to claim just about anything. The SROI methodology does make use of academic literature but applies two checks and balances:
1) triangulation (comparing one claim with others to see if there is agreement), and
2) (most importantly) getting the recipients to describe the benefits they get.
SROI has to comply with the 7 principles (Involve stakeholders; Understand what changes; Value things that matter; Only include what is material; Do not over-claim; Be transparent; Verify the result).
The analysis follows these stages:
1 establishing scope and identifying key stakeholders
2 mapping outcomes (including the “Theory of Change”, or how the change leads to the benefit and how you would measure to verify this)
3 evidencing outcomes and giving them a value
4 establishing impact (would these things have happened anyway or are they as a result of the change under analysis)
5 calculating the SROI (a ratio of benefits received vs investment)
6 reporting, using and embedding
And I thought you'd never ask. People haven’t really come up with a standard for benefits management, so it is easy to get caught up filling in endless forms and documents. But as I said in the last post, you can make PRINCE2 very simple so that it works for you, and you can do the same with Benefits Management.
Benefits management is a very simple, common sense, thing to do. We do it all the time, subconsciously, usually very well, and sometimes badly.
The most important thing is to go back to the project mandate – the reason why you want the project.
Are you getting rid of a pain (reducing costs; avoiding bankruptcy),
are you taking advantage of new opportunities for (new functionality, a foundation to do new things),
is it something you have to do to stay in business (meeting a new regulation)?
What do you expect to see, once you have Solved your primary benefit? Will you have a big tick in the compliance box? Will you see costs reduced, or a system in place, or profit rising? How will you measure this? How will you report it?
For example, to measure profit rising, you need to measure the costs that are relevant to the product, the sales for that product, and calculate the difference between them. So you can't simply measure "profit rising"; you need a process in place to collect information, you need to process the information, and you need a reporting mechanism. In this case, it is relatively simple, because you already measure many of these things. Sometimes it isn't quite as simple, and you will have to be a little bit creative.
Benefits Management is common sense. Anyone who tells you different is trying to get you to sign up to their complicated and expensive benefits management process. Do you need an expert? You would be amazed how uncommon common sense is! I am amazed at the number of times I go to talk to someone about something that I think is straightforward, and they say "now that you have explained it, I understand. But I still want you to do it for me, and I'm willing to pay you for it". Straightforward, common sense, an expert can still make it work a great deal better.
Depending on the size of your project or initiative (or programme, or portfolio), it is usually best to get all of the stakeholders together at the same time. Sometimes this is impossible, and your benefits manager needs to talk to each one individually or in small groups, but the only way you will find out what is important to people is by asking them. Remember: assume makes an ass out of U and me.
You can write down everybody's benefits, and draw a benefits map, in a properly facilitated 30 min to 2 hours workshop (you get richer and better discussed result with a longer workshop, but you can do it in a short time).
I find it is best to do this stage with smaller groups, or as desk-based research. Don't restrict yourself to measures that are already collected, in fact focus on measures that will make common sense to the people who have to record them, so that they are motivated.
Work out how you are going to report the combination of the measures, so that they are meaningful, and relevant. And perhaps most importantly, make sure that you are reporting to the people who do the work, the front-line staff, and to the people who collect the measures (if different). Then check with them that it is feasible to a corporate information, and that the reports inspire them to try harder.
Lastly, make sure that the process of reporting doesn't take too long. People need to know, almost immediately, whether they are making a difference or not. That way, they can change their behaviour to achieve the best results. If you keep measures, reported within days so that management decisions can be made, will achieve much more for your organisation for an accurate information which isn’t reported for two years. And no, I'm not joking, people really do this!
There are ever greater demands from a population with (rightly) high expectations, and fewer resources available, it is so important to understand what you get for the money you spend. Resources for Social Care, Housing, Education, Justice, Enforcement (policing), Health and everything else are being squeezed – Local Authorities have seen reductions in available resources as bad as 27% reduction, and the National Health Service (NHS) recognises that increased demands from an older, fatter, less active population will push demands up by maybe 20% for the same available resources.
I believe that Social Return on Investment can contribute substantially to this.
Social Return on Investment (SROI) is a framework for understanding the implications of the outcomes you get. It means that you can say “I’m spending this much on this, is it worth it?”. It means that you can look across a number of contracts for services in a particular area, say adult mental health, and review the benefits of each contract in a way that makes the results comparable. Of course you need specialist services for specific groups of the population and specific individuals, but with this analysis you can balance your portfolio to maximise the benefits for your population, and best meet your strategic aims or targets, within the resources you have.
Use the links on the left to have a look at other writing and our track record
For example, a Quality Checkers service run by experts by experience reviews the user experience in supported living for adults with Learning Disabilities . It charges a fee based on the number of interviews, which is somewhere around £7,000 per service reviewed.
My analysis looked at the costs of failing to take into account the user experience, including
In some cases, costs went up (for example where emboldened people made many more “complaints”), and these additional costs were included.
The stakeholders interviewed explained the benefits to themselves. We only accepted a financial equivalent where it could be demonstrated, eg service providers paying staff costs, or people supported into employment. Stakeholders could only confirm a value to themselves, not on someone else’s behalf. Only about 1/3 of the benefits identified had a financial equivalent (or actual saving) value assigned, so the others were recorded qualitatively. The few benefits that could be valued were worth almost 10 times the cost of paying for audits (total spent on Quality Checkers was around £100,000 over the 2 ½ year period under study – return claimed was over £1million). A 10:1 ratio isn’t unusual for a high impact low cost intervention such as an audit, although of course it would be a very high ratio for a day-to-day service.
The SROI framework is an internationally recognised standard, and I believe is the standard promoted by the Cabinet Office for Civil Society (which replaced the Office for the Third Sector). More details can be found on the New Economics Foundation (nef) web site eg http://www.neweconomics.org/projects/social-return-investment, and the SROI Network web site http://www.thesroinetwork.org/what-is-sroi.
The SROI framework helps statutory commissioners to determine if you are getting value for money, using a tried and tested approach, methods and tools.
There are of course alternatives, with fundamental differences. I've discussed them here.
I also talk about decades of experience in Benefits Management. Face to face with the stakeholder, this experience is absolutely valuable because I can explain benefits management and translate outputs into outcomes and into benefits. But SROI is the framework that makes it robust.
SROI is more about review and assigning a value robustly than about project management and performance management. Minney.org has a decade of experience in performance management using benefits, which is best explored here and in additional connected pages:
Did I hear you right? That this is impossible?
I went to learn about PRINCE2 because I had to get rid of so many PRINCE2 qualified managers – they could tell me exactly why the project was running late, but they couldn't deliver on time. So in 2004 I went on my first PRINCE2 course, I used it for five years, then I refreshed in 2009 (to the new version including benefits). I'm a convert.
PRINCE2 makes common sense to me. That will come as a surprise to a great many people. For so many people, their experience of PRINCE2 is endless forms, and is writing up, and is bits – no piles - of paper. But you will notice that the PRINCE2 manual does not include any template forms – that's because they simply aren't necessary.
You need to write down, in unambiguous terms, what are your acceptance criteria for a work package delivered by an external organisation. This doesn't mean going into endless detail it simply means documenting "if you deliver this quality, by this time, for this price, then I will accept the result". You can get more sophisticated, with tolerance levels, and penalty clauses, if you want. But the basic acceptance criteria need to be written down to avoid arguments later.
The second thing you need to write down its signature to say that you have accepted a work package has been delivered to the required standards. That's right, just a signature.
In effect, you only need to document the things that will avoid long, drawn-out and expensive arguments later.
It makes sense to decide what you are trying to achieve, and then to decide whether it is worth putting the work into a proper feasibility study (project mandate – but this doesn't need to be documented). It makes sense to do a feasibility study, even if this on the back of an envelope, or in your head (a simple cost-benefit analysis or opportunity comparison), and to make a decision whether to proceed (PID). It makes sense to have a rough outline of your project, and only plan the next stage in detail. It makes sense to decide what your tolerances are, and to review your decision if the tolerances are exceeded. It makes sense not to review your project according to a timetable, but to review what you have achieved when you have achieved it (exception reporting).
Because common sense is remarkably uncommon. PRINCE2 as a process works. It has been proven many times – on enormous, complex, multi-team projects; on straightforward projects such as planning a conference; and even, using this quick approach, on tiny projects such as painting a room. It isn't built into our DNA, so you need to make an effort to follow the process, but it does make it far more likely that you will be successful.
Project management takes pride in being specialists at just that – project management. We claim that we can run a project in any discipline, in any industry, because project management is a specialist skill independent of any technical knowledge.
And yet, project managers who are specialist in one industry proclaimed this loudly on their CV. "I work in the telecommunications industry", "I specialise in delivering projects in civil engineering".
Why is it that the organisations that use project managers don't share this view: the project management as a single discipline can be applied in any industry, potentially with no knowledge of how that industry works? Perhaps, because project management isn't as independent as we think?
I have spent decades working alongside project managers, and qualified as a project manager myself. I could never understand why so many so called "Project managers" could tell me why the project was late, but couldn't deliver on time. I'm now beginning to understand, and to me, what it comes down to is lack of knowledge of the industry, and lack of common sense (I personally have been on PRINCE2 training course and the five year refresher, and both times, the use of common sense was heavily emphasised).
How often have you come across a project manager who, for instance, needs a list on Microsoft SharePoint, and sets about writing a product description? Does it take three times as much of the project managers time, and 10 times as much elapsed time, to write the product description and obtain the resources, than to simply pick up a book and create a list yourself? How often have you arranged a meeting six weeks ahead to get agreement on something when an informal conversation could have got that confirmation straightaway, follow that perhaps with an exchange of e-mails to get it in writing? Have you ever received a document from a specialist in that area, and been unable to tell that it really didn't make sense?
I'm a specialist in primary care commissioning, primary care providing, learning disabilities, community care and social care. I restrict my sphere of operation to healthcare and social care. I manage project (and deliver), and I coach people to realise benefits. I think I'm pretty good at my job. But I feel completely ignorant, even though I know the jargon, when I'm talking to project managers in civil engineering, telecommunications, and manufacturing industries – I know what the words mean, but I can't put it into context.
I'd like to make the case for industry specific project managers. Employers know this is necessary, experienced project managers know this is necessary, how long will it take before trainers recognise this too?
If the Benefits Management Strategy is the high-level and relatively unchanging document, then with the Benefits Approach and Benefits Tracking process we get down to the nitty gritty of doing the doing.
Identifying Benefits
Profiling
Creating a High-Level plan and getting signup
Quantifying, and getting signup
Summarising and Detailing
Planning the realisation
the Benefits Realisation Plan
The Benefits Approach is about a whole lot more detail on how you will tackle this
Benefits Planning is the process
The Benefits Approach is the document
Benefits Realisation is the progress you make on your project or programme
A flexible document
The Benefits Approach will have to change to take account of the development of the project. You will have noticed that it hardly ever runs smoothly, that there are usually changes. This also applies to Benefits - the ones you thought of at the start, and the ways you chose to realise them, may prove impractical and you have to change. The Benefits Approach is the ideal place to make these changes.
See also
Benefits Management Strategy
Benefits Approach
Benefits Tracking Process
to carry on understanding the Benefits Management Strategy, Go back to the Benefits Management Strategy
Benefits will be realised once you develop a habit of benefits tracking, of measuring how much you are achieving.
Measurement, and in particular measuring achievement of benefits, is one of the most satisfying things anyone can do. Unfortunately most people think of measurement as a pain, something done for someone else, a complete waste of time. You set out to achieve something with this project, but you won't know if you are achieving it, if you aren't measuring. More to the point, if you know where you are succeeding and where you aren't, you can adjust the programme or project as you go along.
The Benefits Tracking process is the plan or definition of how you are going to do this:
Who is going to perform the measurements (I'd recommend the person nearest to service delivery)
Where they will get the information from (it can come from organisational information sources, external sources, or of course measuring what's happening: How many, how much, what quality)
How the measurements will be processed after they've been collected, so as to show what you want to see
Who will receive reports of what's been achieved (I'd recommend certainly staff and stakeholders, whereas usually reports only go up to the Workstream Board or PCT board where they won't be read)
What authority those collecting the measures have - are there any sanctions if the information is not forthcoming?
the Measurement strategy
What do you want to know? What are the primary benefits: this is what you want to know. How are you going to find this out? All of this information can be collected in a [Benefits Framework workshop].
Once you've identified the benefits, then you need to work out what you CAN measure which will show you whether you're making progress, and what's EASY to measure. You'll also need to work out what you need to do with the results of your measurement so you can tell what progress you are making. For example, if your benefit is to reduce the amount to time spent inputting data manually, you might want to measure:
Time spent inputting data manually (but do you know when most people multi-task)
Amount of data added to the system per day/week
Total pay bill for the admin (data inputting) staff
In each case the figure is pretty useless all by itself - you need to be able to compare the current status with the situation before or when the project started, and you need to know that you want less time spent inputting data, to know whether the constraint on the amount of data added is because there's only that amount of data or if staff resources have been the bottleneck. How much data per £ spent on salary, for example.
The Benefits Tracking Document
will contain a number of headings with detail completed, to define the way that Benefits will be measured and reported. Suggested structure:
A statement to the effect that this is a dynamic document that will need to change as the project evolves
Repeating the Benefits identified for the Programme or Project (this section will need updating when the benefits change)
A matrix showing which measurement techniques and sources of information will be used to demonstrate achievement of which benefits
Who's responsible for:
Performing the measurements
Processing the measurements into meaningful results
Preparing reports
Who gets to see and approve the reports
What happens when results are excellent and benefits realised. What happens when benefits aren't realised.
An example will be posted shortly
See also
Benefits Management Strategy
Benefits Approach
Benefits Tracking Process
Go back to the Benefits Management Strategy
How to prepare a benefits realisation plan (BRP) and how it supports project management and performance management, with the main and most useful resources
Preparing your Benefits Realisation Plan
Benefits Planning is much more than just filling in a template - besides, who's template do you complete?
Follow this guide and links to resources. Of course I've only managed to add a few of the vital resources you will need (about 30 resources) so please do e-mail more that we can share.
Five Whys? Project Purpose
The key benefit of any project is that it solves a problem. That problem could be a positive one (we'd like to achieve more, better) or negative (we have to cut costs/ improve safety/ anything else).
How - Putting the Building Blocks in Place
Benefits Management is a fundamental part of Programme and Project Management. You could even say that a project only succeeds when it delivers the benefits it set out to achieve (outcomes rather than milestones).
Governance - ensuring the right people are involved, with the right controls
this is vital where user information, or staff information, is involved; this applies to pretty much all change in Health and Social Care
Benefits Management
Risk and Issue Management
Finance
Capacity & Capability
What is the best way to measure if NHS is cost-effective?
The blog called "Liberal Conspiracy" did this, and some of the replies are quite stunning! The gist of the article is that spending went up more quickly under Margaret Thatcher than it is planned to under David Cameron, even though the need is growing at a faster rate. The gist of the comments is that the world falls into two camps, those that want to defend NHS, and those that want to attack it. In truth, the demographics of England (many more people living to frail old age, rich enough to kill ourselves) is changing faster than NHS can change, so it is difficult to compare performance over time.
There is a sterling report by the Commonwealth fund from 2010, which does this, and demonstrates a number of interesting points brought out in the Tax Research UK blog on the subject from June 2011.

This detailed piece of research shows the NHS for what it is - an exceptionally cost-effective way to deliver heatlhcare to the nation, with the corresponding benefits of
A more recent study (reported in the Guardian August 7 2011) compares UK NHS to a larger number of health systems. The study was published in Journal of the Royal Society of Medicine, which is known for its impartiality.
The study demonstrates the importance of committed staff, as UK is able to deliver better care, for lower cost in terms of both £ per head of population (or US $ as the currency of comparison) and as a % of GDP. Obviously our health spend is higher than some countries, and people will go on about Japanese legendary long life.
Actually, I have a question to ask about the legendary long life of Japanese people on their diet of raw fish.
Last year, the oldest person in the world (who was thought to live in Japan) was found not to be. His son and daughter in law had been claiming his pension for the last 30 years after he'd died. Then the Japanese state pension authorities estimated that perhaps 1/3 of all pensioners were not actually alive. This number has to be big enough to change the average life expectancy? Maybe the Japanese don't live longer, they just pretend they do for pension purposes?
Anyway, this allows us to mimic what the government does and compare UK to USA. UK compares rather well to USA - with GDP spend on health at 9.3% (compared with USA at 15%), and better outcomes in terms of life expectancy at birth and healthy years.
This is an important argument. Those that pay the biggest taxes should have a choice what they are spent on, and if these same people decide that they want to spend their own money on private healthcare provision or private education provision, why should their money be allocated by some faceless bureaucrat, to help people who don't or won't look after themselves?
Healthcare is a necessity, just as education, enforcement, logistics are vital to any successful Western economy. It doesn't matter who spends the money (whether you pay for it yourself or whether government taxes you and then spends the money on your behalf), the money will leave your pocket and you will make use of healthcare.
Well in USA, 15% of every $ dollar $ of GDP goes on healthcare. Since we know that only about 70% of the population have access to healthcare, this means that healthcare per person receiving healthcare is exceptionally expensive. I've certainly heard of insurance premiums for a healthy 40-year-old non-smoking male around $8000 per year. That is money that has left your pocket.
In UK, 9.3% of every $ dollar (because we're comparing like with like) goes on healthcare. This is about $3000 per adult, more when they are old and less when they are a healthy 40-year-old. Obviously they take the money when you are working, because it comes out of taxes.
BUT I hear you cry - BUT my private health insurer only charges me a premium of £600-800 ($900 - 1300). Yes, but when you read the small print you find that private healthcare ONLY covers you for a few things, basically the cost of better hotel services. You usually only get private treatment (ie bumped up the waiting list) if the waiting list is longer than the NHS maximum, therefore for most things you will use NHS care. You go into an NHS hospital for your treatment, but convalesc in the private hospital which is little more than a hotel. The private insurer provides NO cover for emergency or for maternity at this price. Of course they can do it more cheaply. What is surprising, given that, is that so much of our money goes into private healthcare premiums - of the total 9.3% of GDP spend on health, 7.1% is from tax and 2.1% (I presume there's some rounding error) is private!
Of course NHS needs reform. How do you think it came to be so efficient and effective, if it were not always going through a process of review and reform. But as the saying goes "all improvement requires change, but not all change is an improvement" and this applies most strongly to top-down change in NHS.
TSRC works to empower individuals and teams at the front line, to make the changes needed in response to the changes in the environment around them (changes in needs, changes in technology and medical understanding, changes in expectations). We help to ensure that back office functions do what they are meant to do - support the front-office functions. We help your own staff to create value, to understand what about what they do creates value and how to do more, and we help you to design priorities and strategies that provide a firm foundation for health and care delivery. This applies whether you are NHS, public sector, CVS or for-profit.
John Thorp's book "the information paradox" is probably the foundation on which future benefits realisation has been based. Although it is based around IT projects (notoriously, with a 70% "failure" rate), there is much that can be applied to all environments.
John thesis on key concepts: fundamental definitions such as
The programme is a blended investment containing all the steps required to deliver business results
The portfolio enables decisions to be made about the constraints of budget, team capability, organisational capability, and organisational ability/capacity to absorb change; a portfolio approach also enables portfolio manager to understand the different productive (and destructive) interdependencies; sequential, overlapping, competing, and bottlenecks.
Using full cycle governance ensures that the organisation structure is in place to make the right decisions,and the use of stage gates ensures progressive commitment of resources in risky situations
The conditions apply in IT as much as anywhere else: activist accountability (that those people driving the change are accountable for its success); relevant measurement (measurement that make sense to people, and that demonstrate progress or lack of it); and proactive management of change, i.e. recognising the five components that are vital to any change: BTOPP -- Business, Technical, Organisational, People, Process.
Dimensions and drivers of change
The key drivers, or measures for any project, should certainly include: alignment, financial worth, and risk. This is implicit in project management and benefits analysis, but "Information Paradox" maybe the first place that it is actually written down.
Alignment - does the project or programme contribute to the strategic objectives of the organisation or unit? If it doesn't, why are we planning to do it? If it represents a new opportunity, then should the organisation include this (or "seeking new opportunities") in its strategic objectives? To what extent does it align?
Financial worth - the amount of effort put into benefits analysis should reflect the financial worth and the risk. A low cost/low risk project such as moving one department up two floors should not warrant the same effort as a major project to buy a new office building and move the whole organisation. To some extent, the financial worth is an indicator of the benefits, although there will often be additional benefits (eg laying the foundations for reduced costs or increased opportunities) over and above the financial worth
Risk - balanced with Financial worth the level of risk MUST dictate the approach. A higher risk project should have more scrutiny and should be approached with more care - the use of stage gates (see above) ensures that only what the organisation can afford to lose is actually committed at each stage, and the project can be stopped quickly and with minimum exposure if it fails.
Techniques
John Thorp introduces the techniques that will confuse under different names:
Results chain (understanding links, and dynamic management -- this will come to be developed into the Benefits Dependency Network)
Value management (evaluation and selection of projects and programmes, and ongoing portfolio management)
Making it happen
John Thorp's book is certainly practical. The concluding two chaptersdeal with the practicalities of putting in place a structure, the measurement system, and making use of the techniques to apply benefits analysis and benefits realisation in new projects; followed by the last chapter on introducing benefits management to the organisation.
A note on the second edition
During the last government and the Thatcher one that preceded it, government did its best to take as much government spend off balance sheet (ie so it wouldn't show) through a series of Private Finance Initiative (PFI) and Public Private Partnership (PPP) deals. Yes we know that we, and our children, and our children's children will be paying the bills for decades.
In the meantime, here's a methodology to make sure that it doesn't happen again http://www.bereal.salford.ac.uk/index.htm
This describes a Benefits Realisation methodology that isn't new (it's a combination of most of the well-known existing benefits realisaton methodologies, some of which are widely discredited so don't get too excited) but it is gaining credibility with OGC which could be valuable.
Worth a look? Let me know!
I went to a talk last night with the local APM (Association of Project Managers) branch - well worth it!
Sue Vowler, who was one of the pilots and early adopters for PRINCE2, wrote the book on P3O (published 2008), and explained the thinking behind it.
P3O is based on the very best of principles - how can we take organisations which struggle to keep up with the ever-changing world and help them to deliver faster, more consistently, for lower cost?
Sue gave the example of Vodafone, one of the companies which kicked it off. 23% of new projects succeeded, and the time to bring a new product to market was between 9 and 18 months. They decided to standardise processes, to use best practice not just when the right person was in place as project manager, but every time, and to ensure that business cases were reviewed in the context of both the business and the other initiatives underway, rather than each in isolation on its own merits. They changed the business completely - 80% of projects succeeded, and new product to market time came down to 3 months!

Essentially, Sue said, companies do the right thing, and/or do things right. They might do a lot of things right, but they might be doing the wrong things - result is failure. Lots of effort into auditing and processes and templates, high quality, but simply going in the wrong direction or going in too many inconsistent directions.
They might be doing the right things, but only sometimes, and sometimes they know what they should do but don't do it.
To succeed, organisations and people need to both do the right thing, and do it right.
Which means three functions for the P3O:
Firstly: this process can be applied to any type of organisation, the approach just has to be appropriate. So a small organisation might just have a couple of people who co-ordinate all of the project managers in the organisation, without taking them away from where they are.
A larger organisation may decide to locate all of the project and programme managers in the same office, preferably near to the Chief Exec (who they should report to), and best of all to put all of their dashboards (red / amber / green and actions needed to get to success) on the walls so the Chief Exec and any staff coming into meetings can look and say "oh yes I know how to sort that one out"
A Multi-national or large government department can implement a hub-and-spoke, with a central office coordinating, and local offices by function or by region.
The first question to ask is "how much do you spend on projects?". Most organisations know down to the last penny how much they spend on Business as Usual (BAU), and how to save money. But they often don't have a clue how much they spend on projects, and that is often why most of it is going to waste.
"How many project managers do you have? How many portfolio managers? Do you use a single project / programme management methodology or lots of different ones? Do you have too many templates and do people not use them? Who do the project managers report to? (if IT Director then you are hardly out of the starting gate)"
Sue reminded us that most organisations score 1 out of 5 (the worst) for maturity on Benefits Management, and it agrees with my own assessment of most of the organisations I've encountered - but then if they didn't need help they wouldn't ask me in. Having said that, to recognise you need help puts you between 2 and 3 on the maturity model for Benefits Realisation/ Business Benefits Management.
I hope that this quick overview is useful and look forward to comments - Hugo
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Always a delight to hear Steve Jenner (CIO for the Criminal Justice Department, and advisor to the Cabinet Office of UK Government) speak, but I've heard him a number of times and I was afraid there would be nothing new. I was surprised and pleased!
Nobody actually realises benefits
Steve berated us for not realising benefits from projects and programmes. He illustrated the problem: that we overestimate the benefits and underestimate the costs and timescales:
In the UK, HM Treasury concludes that "there is a demonstrated, systematic tendency" to overestimate benefits.
Flyvbjerg goes further - Forecasts are "highly, systematically and significantly misleading (inflated)" (ie people seem to be doing it on purpose)
Whereas Kahneman is a little kinder - describing it as a "delusional optimism". Kahneman does state later in the same paper that this tendency would be described as "lying" in normal society and that those who write business cases should be put in jail!
Steve asked what should be done? 
There are plenty of frameworks, including Benefits Management Methodology in USA and the Treasury Green Book and OGC http://www.ogc.gov.uk/ structures in UK. Are they being implemented correctly? Well Steve ran a survey of Project Managers interested in Benefits Management across UK, USA and Australia, and most of the responses indicated that they either never managed benefits properly, or were at an early stage. That left a few who had replied extremely positively so he followed them up with personal interviews. Perhaps predictably, they had been over optimistic in their replies and when he asked to come and visit, the excuses began "well we've only just started and if you could come back in a year..." , "what we meant when we said..." etc.
Only one organisation, DVLA, invited Steve to visit, and they are the same solitary case study that is given on the OGC web site from 2003.
References
Realising Benefits from Government ICT Investment - a fool's errand? - Steve Jenner 2009 Academic Publishing International Ltd http://academic-publishing.org/Stephen_Jenner.htm
'Transforming Government and Public Services - Realising Benefits through Project Portfolio Management' - Stephen Jenner 2010, Gower, http://www.gowerpublishing.com/isbn/9781409401636
Choosing the right FABRIC - a Framework for Performance Information - HM Treasury 2001 http://archive.treasury.gov.uk/performance_info/fabric.html
Treasury Green Book Appraisal and Evaluation in Central Government 2003 http://www.hm-treasury.gov.uk/data_greenbook_index.htm
Peter Glynne (a P3 Consultant (Portfolio, Programme and Project) with Deliotte seconded into OGC http://www.ogc.gov.uk/ - not representing either in this talk) had a view on how to make benefits work.
Benefits is not Process, Benefits is Behaviour
Peter talked about the Maturity Model for the organisation, especially as it relates to benefits http://www.ogc.gov.uk/introduction_to_programmes_managing_benefits.asp. He reminded us that so many public sector projects suffer from frequent changes of personnel, so the SRO (Senior Responsible Officer) who initially accepts the benefits may be gone before the first review; worse than this, they probably expect to be gone, so they can accept any number of benefits and then blame their successor for not being able to realise them. The incoming SRO usually refuses to accept any but the most easily achievable benefits and blames the first for being optimistic. And neither actually delivers any benefits because that is the responsibility of the Service Delivery or Business as Usual (BAU) team, who often don't know how to deliver benefits when they are so busy delivering the service.
For SRO you could substitute any project officer, including the Benefits Manager - turnover for Benefits Owners (as individuals) is as fast as anybody else.
Peter suggested that the Benefits Owner should always be a Business Manager, though I'm not sure this will solve the problem. We can expect under this new government to see a lot more scrutiny on financial benefits during the planning stage, but the Treasury Green Book exhorts us to learn from the past, and the past tells us that once a project has got past the approvals stage, nobody will bother to review what was actually achieved!
References
Benefits Management: A strategic business skill for all seasons - Association for Project Management 2009 www.apm.org.uk/download.asp?fileID=1443
Office of Government Commerce - www.ogc.gov.uk
Association of Project Management APM www.apm.org.uk
Deepak Chopra once described Jack Canfield and Victor Hansen's "Chicken Soup for the Soul" books as 'Not Motivational' 1
Motivation is something imposed from outside, the traditional 'rocket up the backside', the manager or change agent pushing people with threats and bribes to change the way they work.
Of course motivation can help an organisation to improve, to cut costs, to increase output and trading surplus, but it's hard work. The Minney approach to change in services for the public good is rather different.
Inspired
Inspiration comes from the inside. it goes on working long after a motivational force is removed.
We come to work to do a good job, to make a difference for the people we serve, be they patients (health), service users (care), or the general public (municipal services).
sometimes very simple things, such as explaining the strategic objectives and a department's contributions to them, and then each team's place and contribution, can reignite that inspiration that first brought people to public service. Sometimes engagement is simple.
Sometimes it takes a little more effort; the Minney approach recognises this need for flexibility.
The desire to change for the better
too much change is imposed from the outside, and meets resistance. Too much effort goes into managing change, to deciding "what needs to change" and "who needs to be changed", and then imposing it by fair means or foul.
We've had a lot of success with home-grown change; aligning teams to the overall strategic objectives of the organisation or health community, so they not only create change in their own teams (cost-cutting, productivity, new ways of working, new care pathways), but they measure and report and are constantly realigning with the ever-changing strategic objectives and adjusting their ways of working to achieve the best outcomes.
Would you rather
let your people feel inspired to change for themselves to deliver the KPIs, the services, to meet the needs of your population?
would you like to reduce not just management costs but also resentment of management?
would you like your change to be common sense and led by the professionals?
Footnotes
1 Deepak went on to say that "Chicken Soup for the Soul" are in fact inspirational.
Earned Value Management -- and return on investment -- what it means for the public good
Earned Value Management is not a new concept -- it's been around, but often not properly implemented, since the 1950s.
But what actually is it?
Earned Value Management (EVM) is a combination of continually realising benefits and performance managing a project.
With EVM, you recognise the value of each deliverable throughout the project life cycle (i.e. the value of each stage of the project). This means that; not only can you tell how much of the project budget and time has been spent, but you can also tell whether you're on track to deliver -- in a scientific manner, rather than the rule of thumb.
So what good does that actually do?
Instead of just having one magnificent prize (the big shiny thing) at the end of a project, we have clearly defined sub prizes along the way. And because they have planned values (PV) attached, people can see how much progress is being made. Put simply, Earned Value (EV) is where the Planned Value (PV, a realistic assigned value on the basis of the benefits expected) has been completed.
By using Earned Value, you can show something more important than "we've delivered a big shiny thing" -- he can show what that “big shiny thing” is for. Planned Value can include the impact, or benefit, you get when you deliver this component.
For example: preparing a job specification does not of itself deliver any benefit; but without a job specification, a new staff role can't proceed, which probably prevents a new service. Therefore, we assign a Planned Value to the work plan specification which recognises how important this deliverable is. Then the Planned Value becomes an Earned Value once it has been "delivered".
Of course the main constraint on Earned Value Management (EVM) is that the sum total of all the Earned Values of each sub prize (EVsub-project or PVcompleted sub-project) cannot exceed the total value of the benefits of the project (the realistic value of all the benefits together).
Or for the Earned Value at any single point in the project:
This means the Planned Values have to be assigned sensibly, because the Earned Value at any point in the project represents completely Planned Values.
There are some excellent graphs on Wikipedia which illustrate this: they are in the public domain so I have linked them here.

Fig 1 illustrates project planning without Earned Value. You know what you are spent against the plan, but you don't know whether this is a good thing, or whether the project has just come to a stop. To credit, the people running this project have estimated Planned Value on the basis of Planned Cost.

Fig 2 illustrates the same thing without actual costs, which shows the project performance and as a basis for performance management.
Fig 3 illustrates the same project, comparing Earned Value with Actual Costs. This way you can see the variance, which is far more useful.

Fig 4 combines all of the above graphs to show everything (effectively performance manage the whole project) on a single sheet of paper. Putting all of the information into one place is usually the most effective way to get everybody "on the same page".
From my personal experience, giving people the means to do a better job very results in a better job: people do what you inspect not what you expect.
Using EVM outside of IT projects
EVM was, perhaps inevitably, originally designed for the US Department of Defence. Where it is used in major government projects in the UK, it is often attached to IT projects.
But I use EVM for non-IT projects, project involving service change and benefits to patients, users, public health, public care, and delivering for the public good.
How can you use this?
One of the biggest challenges for the public good is putting a realistic and sensible value, which is measurable, onto the deliverables from a project. It means that projects are very difficult to manage; it can make it very difficult for someone taking over project partway through; and it almost universally de-motivates staff working on a project.
Perhaps the challenge is to bring in someone with outside experience who can ask the right questions; who can understand the value from inside people's heads, and then define an easy and sensible way of measuring.
With this in place, you can expect more successful delivery, and much better value for your investment.
Possible Drivers for Change
The key thing to ensure a successful project is that you solve the problem that you started with. This is the primary benefit, the project purpose. All other benefits are secondary - nice to have and additional.
So what could drive your project?
Obviously you will have to fill in the detail, but possibilities include:
efficiency savings (cash constraint especially reallocation of budgets. May also be driven by demographic change e.g. reduction or increase in the number of people expected to use a given service)
government policy (new requirement or increased focus on a service)
service user safety concerns (perhaps following a significant incident or near miss)
opportunity (perhaps someone has heard of a new procedure or care pathway and wants to test its feasibility in your setting)
staff skills and competences, new availability or no longer available (a staff member with a special interest opens an opportunity for a new way of working, for example PwSI (Practitioner with Special Interest) could deliver the service at home rather than as day care)
service user request
facilities either newly available (e.g. LIFT) or not (lease expiring)
To be a success you must solve the primary problem; all other benefits help with the business case, the investment case and are genuine benefits.
What about some of the resources that help at this stage?
Back to The Benefits Realisation Plan in the Public Sector
Identifying the underlying reason for a project can simply be asking the right question.
But is it one question, or five? Why five?
The 5 Whys is a question-asking method used to explore the cause/effect relationships underlying a particular problem. Ultimately, the goal of applying the 5 Whys method is to determine a root cause of a defect or problem
the problem that needs solving (financial crisis, accident)
the benefit to service users (better care, better experience)
the benefit to the whole health and care economy (better health, quality of life, reduced future need for care)
the impact on resources (more for less, more for slightly more, the same for less, stop doing what's no longer needed, address a new need)
the impact on staff (opportunities for career development, for part-time or full-time working, better hours)
the politician's view point (compliance with policy, opportunities to blaze a trail)
the manager's view point (making a difference, ease of management, able to focus on something else when this runs smoothly)
Unless you were involved in setting up the project, it's often a little difficult to diagnose the primary purpose of the project, or the problem that it needs to solve.
Five Whys
Five whys grew out of root cause analysis for identifying why something is going wrong. Five isn't a magic number, you can ask "Why" as many times as you like until you come to the root cause of the problem.
The same applies in finding the primary benefit. The first time ask "Why are we doing this?", then "why is that important?", and so on.
Many factors can play their part in driving a project, and a PEST analysis is a useful tool to understand the environment or culture you are working within.
It helps to prepare for [stakeholder mapping], an absolutely key part of preparing the business case and therefore of preparing the benefits analysis.
Politicalto do with policy rather than necessarily local need, for example national policy which may or may not be directly relevant to the needs of the local health and care economy, but which is a legal requirement (you will lose credibility, or funds, or both if you don't comply)
can include Legal, and Ethical
Economicthere are always more things that could be done, than there are resources to do them
Socialor Socio-cultural, can include Environmental
Technical in the purest sense, Technical can mean any specific technology including the IM&T, but also the buildings, knowledge, legal constraints, contractual, medical, etc
PEST is often used by marketing groups to understand a market, but it is just as relevant here.
Some useful links
http://www.businessballs.com/pestanalysisfreetemplate.htm
http://www.netmba.com/strategy/pest/
http://wiki.answers.com/Q/What_is_pest_analysis_Political_Economic_Social_Technological_analysis
A 1½ day workshop for people who need to prepare business cases, need more practice, or whose track record at having business cases approved is not all they would like. It helps delegates to gather the evidence and identify the impacts which contribute to a compelling business case; and explores alternative sources of funding.
This workshop uses BBC's "Dragon's Den" to set the mood (permission to use the material kindly given by Evan Davies in 2006), and bases the structure of the presentation of a business case, and the committees and ramificatons of NHS finance, on research involving tens of NHS Trusts and HFMA and Alyson Poynton's annual updates on Finance in the NHS. I've compared it to the situation in Local Authority and the course requires few changes to make it appropriate, for providers keen to apply to local authority (eg Social services, education) for funding for their schemes.
There are a few fundamental concepts which need to be understood when preparing a business case
evidence - commissioners of statutory services have more services and innovation to allocate resources than they have resources, so any new or existing service is in competition. Assembling factual evidence of the difference your service can and will make, in terms of quality outcomes (clinical outcomes in NHS terms, including quality of life), patient and staff experience, capacity and capability building, and value for money, will strengthen your position relative to a service which cannot demonstrate it makes a difference (and potentially doesn't know but relies on anecdote)
engagement - the more stakeholders, including service users, staff, and other organisations you can involve, the more likely you are to have a good solution which meets the real needs and is workable in practice. Also if you go to a commissioner or development grant body with a proposal worked up by a range of stakeholders, they will have some confidence that people won't oppose it if they select it
relevance and timing - often the committees and decision process works around an annual cycle, where for example Long-Term Conditions may be discussed in an April meeting, and Care in Hospital may be discussed in December. You need to understand which committee or subcommittee will welcome your proposal and when (there's a saying "the secret of good comedy is in the timing")
sponsor - all of the above can be substantially assisted through a good sponsor. Hopefully this sponsor will also engage with the members of the commissioning or grant-awarding panel, and understand what key words they are looking for, their priorities, the right format for presentation, and when to withdraw a proposal and not waste further effort. Many decisions are made before the meeting, in reality
This course can be delivered as two days between 2 weeks and 6 weeks apart, and is suitable for clinicians, professionals and managers new to developing business cases. Experienced delivery managers will probably not learn anything new.
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IES (Institute for Employment Studies) does groundbreaking research into the impact of employment practice on delivery of effective public services, amongst other things (for a fuller explanation see their web site).
They run fortnightly lunchtime seminars on relevant issues and Tues 8 Oct 08 was the inaugural seminar for this academic year.
Minney.org presented on how to prepare and deliver a business case for public and statutory funding, illustrating some of the difficulties of assembling evidence, and of introducing new roles.
Questions arising included how poorly thought through the introduction of many new roles has been, with funding obtained to train new roles but little thought either to job descriptions or to how these people will be deployed.
When planning a new project, or evaluating whether an existing service has been successful, financial success is often the only thing that gets counted.
A broader concept of value is needed, particularly for public service (government or second sector) and third sectors; value that seeks to reduce inequality and environmental degradation, and improve well-being by incorporating social, environmental and economic costs and benefits. SROI (Social Return on Investment) measures change in ways that are relevant to people and organisations; how they experience the service, how it has contributed;. SROI is about value, rather than money, though when it translates people’s experience into value, the process is extremely rigorous. Money is simply the common unit used to compare projects.
The need for SROI
Investment decisions (do we fund this new project, do we put more money into that existing service, how did that pilot go) made on the basis of pure cash value will miss the point: concepts such as how much we visibly save versus how much we spend can be meaningless when we are trying to improve quality of life, improve the contribution that people make to their communities.
But people do contribute and get engaged in ways that, if measured carefully (and avoiding double-counting), really can be translated into a monetary value – does their newfound confidence mean they can get a job, pay their bills, use hospital or community and mental health services less? Will children, with the right support, grow up to pay taxes and do community work rather than find themselves pushed from one mental health service to another? SROI is a standard and acceptable way to put a value on "value".
Benefits Realisation?
As you know, I’ve been working on Benefits Realisation on and off for around 20 years – from the days when we called it “Return on Investment”, only it needed to deliver more than just the cash saving – it had to contribute to the organisation’s strategic objectives and it required the behavioural change to get the benefits[1]; right through to the present day well defined Benefits Management[2-5].
But the methods used for Benefits Management have varied between practitioners and clients, and to an outside observer, some of the reports produced by some practitioners have looked more like PR exercises[6]].
A Standard Methodology – kitemarked
Many organisations, government (of course) as well as independent (some of the major charities), have to make decisions whether to support an organisation or a new initiative on the basis of these very varied “benefits realisation” and “return on investment” reports. They wanted a standard.
Who’s behind SROI?
SROI boasts an impressive list of sponsors. The Cabinet Office: Office for the Third Sector, New Economics Foundation, Charities Evaluation Services, NCVO (National Council for Voluntary Organisations), New Philanthropy Capital, Scottish Government, among them. Organisations such as the SROI Network (www.theSROInetwork.org) provides training and manages accreditations and the list of accredited practitioners – this is a national thing!
How SROI helps organisations
As well as providing information for funding bodies and the board of the organisation to evaluate existing services, an SROI report helps the organisation understand and communicate with stakeholders (especially service users) in a structured way, and identify parts of the service that may need changing.
Types of SROI
SROI can be applied in two different ways:
Evaluative, which is conducted retrospectively and based on actual outcomes that have already taken place
Forecast, which predicts how much social value will be created if the activities meet their intended outcomes
The Seven Principles
Involve stakeholders.
Understand what changes.
Value the things that matter.
Only include what is material.
Do not over claim.
Be transparent.
Verify the result.
The seven principles ensure that all SROI studies are built up from the same basic foundation: in essence, that stakeholders provide the evidence (they are the source of the information used to build the report, not just a passive audience) and that the benefits claimed for the service are fair, honest and transparent (ie not double-counted, not inflated, not due to some other cause). The seven principles ensure that SROI reports can be trusted.
The Six Stages
1 establishing scope and identifying key stakeholders. It is important to set boundaries about what you're SROI analysis will cover, who will be involved in the process and how.
2 Mapping outcomes. For engaging with your stakeholders you will develop an impact map, or theory of change, which shows the relationship between input output and outcomes.
3 Evidencing outcomes and giving them a value. This stage involves finding data show will outcomes have happened in that value in them.
4 Establishing impact. Having collected evidence outcomes and monetise them, those aspects of change that would have happened anyway or the result of other factors are eliminated from consideration.
5 Calculating the SROI. This stage involves adding up all the benefits, subtracting any negatives and comparing the results of the investment. This is also where the sensitivity of the results could be tested.
6 Reporting, using and embedding. Easily forgotten, this vital last step involves sharing findings with stakeholders and responding to them, embedding good outcomes processes and verification of the report.
Preparing an SROI report
Key considerations for an organisation wanting an SROI report are:
Who is the audience? Is this for a funding provider because they have asked for it, for funding organisations in general, for your users? Can you use parts of the report, perhaps a short brochure or flyer conveying the key points, for a different audience?
What does your audience want? In the course of interviewing stakeholders your consultant will speak with the intended audience (as a stakeholder), so what messages do you want to convey at that stage, and what messages during the preparation and presentation of your report? How will you build your message?
How much time can you spare, and how much consultant time can you afford? A typical SROI report may take 18-25 days of consultant time, but since this involves a lot of meetings with stakeholders, this may be between 4 and 6 months’ elapsed time (from start to finish). But they will need your input – which part of the organisation, identifying all the stakeholders, narrowing it down to the stakeholders who need to be included, arranging meetings with those stakeholders both for their input, and for their verification of the consultant’s conclusions. Make sure you allow enough of your time for this.
What will you do for your stakeholders (particularly service users) to encourage them to contribute?
The fact that you have submitted yourself to an SROI report is a tremendous message of your confidence, and you should expect funding organisations falling over themselves to give you money!
ADDIN EN.REFLIST Documents referred to
1. Thorp, J. and DMR Consulting, The information paradox : realizing the business benefits of information technology. 1998, London: McGraw-Hill. xxvii, 223 p.
2. Bradley, G., Benefit realisation management : a practical guide to achieving benefits through change. 2006, Aldershot, Hants, England ; Burlington, VT: Ashgate Pub. xv, 287 p.
3. Ward, J. and E. Daniel, Benefits management : delivering value from IS & IT investments. John Wiley series in information systems. 2006, Hoboken, NJ: Wiley. xvii, 399 p.
4. APM Benefits Management SIG, Benefits Management 'A strategic business skill for all seasons', APM, Editor. 2009, Association for Project Management.
5. Jenner, S., Realising Benefits from Government ICT Investment - a fool's errand? 2009, Reading, UK: Academic Publishing International Ltd. 150.
6. Pylas, P. Vast Majority of EU Banks Pass Stress Tests. Time 2010 23 July 2010 [cited 2010 8 Aug 2010]; Available from: http://www.time.com/time/business/article/0,8599,2006166,00.html.
There are a lot of similarities between the Social Return on Investment Network (SROI) and Social Accountability Audit (SAA/ SAN)
Both are involved in auditing the benefits of not-for-profit organisations. This makes them relevant to charities, third sector organisations, social enterprises, public services and public sector organisations.
At this time of austerity in UK, we're being asked to develop organisations capable of delivering public services, which aren't public sector organisations.
There have been nursing homes, care for the elderly, day centres, help for long-term carers, people with mental health problems, adults with learning disabilities, and private sector and not-for-profit independent organisations for health for a very long time. These have usually played niche roles, delivering specialist services to a very narrow group of people; but the volume of care they are going to be involved with is about to increase tremendously!
So accounting for value is important. And these two organisations seem to be the leaders for accounting for value.
There are so many similarities that leading lights from both organisations have written a paper together to show the differences:
I'm currently getting the SROI accreditation, having been a member of the network (and completed the course successfully) since earlier this year (2010). I'm considering the SAN (Social Audit Network which provides Social Accountability Audit services) because it represents the other approach. Am I spreading myself too thinly, or are they complementary?
In June I completed my Social Return on Investment (SROI) course and qualification, but to become a full SROI accredited practitioner I need to prepare an audit of a service using the methodology.
TheThe Quality Checkers service uses experts by experience as paid auditors, to give a view that is often missing from most quality reviews. Their work helps to make sure services truly support people with learning disabilities to live full and healthy lives. They speak to the people who receive services, support staff, and families, and work with the local authority adult services and adult mental health to explain what is happening and what could be improved. They use the 11 REACH standards, and they have developed and use standard ways to interview and report their findings, which give consistent results and mean the reports can be used as a basis for negotiation.
Many adults with learning disabilities feel vulnerable and frightened. They don’t want to complain, in case the staff punish them. In some cases, they don’t think anyone is listening. So when “someone like them”, an expert by experience, helps them to say what they really feel, it makes them start to feel in control.
The audits put them in control. People who are in control start asking for things to be the way they would like. But this is a good thing. Instead of getting frustrated, and shouting or throwing things, instead of getting violent and challenging, people started askingfor change. The cost to the local authority to pay for support depends on how challenging people’s behaviour is, so as the frustrated and challenging behaviours reduce, so do the costs. It makes a very big difference – average support costs (2-7hrs per week) are around £4,166 per year, whereas extra support for frustrated behaviour can push this up to £15,479 and when someone gets violent they often need 24 hour care which raises the cost (on average to £133,333 per year). We calculated that for every £1,000 spent on audits and training, the local authority saves around £5,781.
The Quality Checkers service helped to develop the REACH standards issued by Paragon, and developed the structure of the interviews and reports. This means that there’s a national standard for User Experience, and a nationally agreed way of measuring it.
Without national standards, each local authority (commissioner) develops their own standards about user experience, and each service provider develops their own standards, which means they get into arguments over which is the better standard and how it should be measured. How can anyone decide that the user experience is “up to standard”?
The Quality Checkers don’t just write what people say, they put it into context with the other things they noticed, like Staff Rooms in people’s houses, which shouldn’t be there! Experts by experience come to local authority and provider workshops to help design better services. Support organisations can now make the changes that people want, instead of trying to guess and make expensive mistakes.
We measured these benefits by looking at how many times social services had to move a contract, both before the Quality Checker audits and afterwards. It showed that for every £1,000 spent on audits and training, they saved £1,484.
Support staff and volunteers said they felt more engaged, more respectful of the people they support. They tried harder to be flexible, and at the same time the people who got support felt more confident, so they could be more flexible too. Staff would support someone to go out in the evening and have an afternoon off in lieu, rather than working to strict hours and demanding overtime.
Because of the friendships that develop, staff sickness and absence reduced, and so did staff turnover. This makes a big difference to the cost, ‘though this time it is the cost to the service provider organisation. Taking these two together, for every £1,000 invested in audits and training, we calculated that service provider organisations saved £1,171.
It means that when you invest money in getting Quality Checker audits, you get your money back and much more. The Quality Checkers’ service is Value for Money. For every £1000 invested in audits and training (including the money needed for support and allowances for individuals), the local organisations benefit to the tune of £11,410. Looking at different scenarios, this SROI ratio ranges from £11,250 to £18,190.
There are lots of benefits from the Quality Checker audits, listed in the full SROI report: some describe how people feel when they get audited or get trained to become a Quality Checker; some describe how the Quality Checkers and Skills for People help other organisations, or inspire other self-advocacy organisations to create new things such as Easy Access Tenancy Agreements; some describe how the Quality Checker audits mean the Department of Health and Care Quality Commission can use the reports instead of having to go to the organisations themselves.
Do you need a report to help you raise funding? Or are you a funding organisation who needs to verify what you are getting for your money? You know where to find us!
I'm auditing a charity that works with self-advocates, and my audit is to determine if the work the charity does represent value for money. In other words, do society as a whole, and some specific stakeholders in particular, get enough back for the money they put in?
I'm using the Social Return On Investment (SROI) method of audit (and I'm using this audit to become a fully accredited SROI practitioner). This means that I don't take the charity's version of how much they think they are worth, I ask the benefit recipients.
I got a bit concerned when I read that nobody has ever done in SROI audit on self advocates – it is generally considered to be too difficult. But no matter, putting a value on a benefit that was previously considered un-measurable, is what I do.
The total value of the benefits are simple to calculate: how many benefits (how many people are supported into work, or how many support hours can be saved) multiplied by the cost or cash value of this. If providing a particular day service will save 9 hours per week of the support workers time, at a cost of around £150 per week per person, then simply multiply this by the number of people affected, and subtract the cost of the day service. The BENEFIT, in a nutshell.
What is much more difficult, is finding out how many people are supported in to work versus what would be expected, and how much each person-into-work is worth (or any of the other things suggested above). This is where I use the wisdom of the crowds.
One particular skill I have developed over many years is helping people to reveal what they didn't know they knew. I use this to answer the above questions, because often people do know the answers, they just need to be asked in the right way, and coached through the process of revealing the answer. Sometimes, even after telling me the answer, they still don't know until I write it down for them. But it is their answer; not mine, not the service provider’s.
In the case of this SROI audit, I talk with 4 or 5 stakeholders (people who use the charity’s services, people who regulate it or advise on it, people who pay for it) about the benefits they perceive, and expect to get two or three views on the numbers of time something is impacted. I may also get two or three views on the value of each impact. It may not be the same people who know the answers to each, in fact it usually isn't, but here’s the beauty of this method – by crowd-sourcing I can triangulate (find two or three views that are very similar) and average them, then get a second opinion from the "crowd" on whether it "looks right". Often the second opinion will reduce the value, or confirm the value and the number of impacts but reduce the percentage value attributed to the service I'm reviewing/auditing. That's good because everyone is confident in the final valuation – it may be conservative, but it's never over ambitious.
I've done a first round of interviews, and interviewed nearly 30 people representing between 15 and 20 stakeholders. Everyone has had a chance to see what everyone else said, and comment on it (all this was declared upfront). People are fascinated to see how something that appeared to them to be impossible to measure, can be written clearly and explained as a logical sequence. I've identified the gaps so far, and now I'm looking for stakeholders to fill them (in particular, I'm talking to groups of self advocates about their own experience of this service). It is a time when the service itself is under threat – the age of austerity has hit charities very hard – and I hope that my contribution can go some way to encouraging organisations with money that this is a good service, a good investment.
I'm doing an SROI audit on an organisation that provides services for people with learning disabilities.I would like to be able to say how this affects the quality of life of people who are supported, and therefore I need repeatable and robust measures to do so.
The key difference between what this organisation offers, and what is typically used, is the typical audits measure the tangible things (how often do staff could appraisals, how many staff, is there a fire and safety plan in place), whereas this service finds out from the users themselves how they feel about the service given.
I had a look atsome of the ways of measuring personal well-being, for example, some of the self reported measures. In the course of this research, I had a look at some measures used with children: they are particularly interesting, because one of the examples given ("how do you feel about your autonomy?" Translates into "do you feel you can make your own decisions?") just shows how far we are from using clear language with adults!
For those who want to find it, here is the report by the highly esteemed new economics foundation.http://neweconomics.org/publications/guide-measuring-children%E2%80%99s-well-being
Kindergarten teachers (Reception in UK) can make a dramatic difference to the children, depending on whether the teacher is good or bad, inspiring or not. This can be measured in the children's test scores, scores which broadly agree with parent and other teacher assessment.
One problem - by the time the children reach junior and secondary school, their test scores are no longer different. The article quotes a longitudinal study (a long word for "they followed up 20 years later") which estimates that children with good kindergarten test scores earned on average $1000 more per year by the time they were 27, taking into account race, family background, educational attainment etc. therefore a full class of 16 kids over a 20 year period would be worht $320,000 more from a good kindergarten teacher than from a poor kindergarten teacher.
This figure doesn't incorporate social outcomes and social value which related to changes such as better health and less crime - which would probably need to be researched if this was a full SROI, but seems the SROI principles are being preached at Harvard: the article quotes economist, Raj Chetty, “we don’t really care about test scores. We care about adult outcomes.”
Note: You'll need to register with the New York Times to access the article but its free and only takes a minute.
http://www.nytimes.com/2010/07/28/business/economy/28leonhardt.html?_r=1&hp
Oh, The Temptation from Steve V on Vimeo.
A person's success in life seems to depend on whether they can prepare now, for reward later. Can you invest now for reward later, or do you spend straight away and have nothing to invest? Can you study now for a higher salary, or do you just go out with friends?
The technical term is Deferred gratification or delayed gratification, the ability to wait in order to obtain something that you want. Daniel Goleman suggests that you either have it or you don't, and that it is an important component of emotional intelligence. People who lack this trait are said to need instant gratification and may suffer from poor impulse control.
The "marshmallow experiment" is a well known test of this concept conducted by Walter Mischel at Stanford University and discussed by Goleman in his popular work. In the 1960s, a group of four-year-olds were given one marshmallow and promised a second one on the condition that they wait twenty minutes before eating the first one. Some children were able to wait and others could not. The researchers then followed the progress of each child into adolescence and demonstrated that those with the ability to wait were better adjusted and more dependable (determined via surveys of their parents and teachers), and scored significantly higher on the Scholastic Aptitude Test years later.[3]
I’ve just returned from my SROI Practitioner training. What is this new tool? It depends on who you ask:
The Demos report "measuring social value: the gap between policy and practice" asks a very important question 'is there a standard method of measuring SROI?'.
The answer is: that depends.
There are many ways to measure social impact, and the social value generated; some are comprehensive, and at the same time resource intensive and complicated; whereas others are more toe in the water, relatively simplistic, but at the same time easy to implement. Some focus entirely on qualitative approaches such as case studies and stories, whereas others make an attempt to quantify, and to give an indication of what the fund or commission is going to get for their money. Figure 1 is from the report:
Within the UK, the approach favoured by the SROI Network (and the New Economics Foundation, and the Scottish Government, and the Office of Civil Society) is the Social Return on Investment methodology (SROI) which, by its place in the bottom right-hand corner, this creates the most standardised and 'accurate' results, and requires the most resource to implement.
The Demos report points out that a few charity sector organisations have the resources, the culture or the skills to report on their activities to SROI standards. And yet, the SROI methodology is robust, accepted, and standardised across the UK.